How to GROW YOUR BUSINESS with SEO
Updated: Sep 11, 2019
Generating new business can be super difficult, especially when you're a start-up.
On top of all the day-to-day tasks of running your business you're also forced to wear multiple hats, dive into sales, marketing, financial and there seems to be no escape.
However, generating new business is not something you can avoid, as it is a necessity for your businesses economic well-being, to survive and succeed.
How can you generate new business?
Of course, you can scale the web for infinite “how to’s” and free guides to grow your business but the end of the day these are just basic tips that every successful business owner has already mastered.
And these are not helpful enough for you to generate new sales.
Regardless of how many creative techniques you come up with to increase sales and brand awareness, it’s not always enough to thrive, even survive, in such a technologically advanced world.
How can we fix that?
We can take advantage of a process such as Search Engine Optimization.
But, in order to reap the rewards of SEO we need to understand what it is and why your business needs it.
What is SEO and why do I need it?
If you don't know already, search engine optimization (SEO) is the process of ranking your website highly on a search engines results page, with the bottom line of increasing your sites traffic, and helping customers find your business in a digital world.
SEO is the cornerstone of generating digital leads.
Search Engine Optimization works through a plethora of technological adjustments in order to rank your website above your competitors.
This simply means anyone searching for a query in your industry, or looking for a service or product, will find your website prior to those of your competitors.
And you don't need me to tell you how important this can be for generating leads.
According to SEO tribunal around 63,000 searches per second are made on Google.
You can see why optimising for such a platform is an extremely valuable process for your business.
Is it too good to be true?
A lot of people can be sceptical towards an elusive service such as SEO, especially when it's something you haven’t heard of or just generally don't understand.
Especially when it seems too good to be true, but no, it really is as powerful as you read.
It just can't be done to it's maximum potential overnight.
SEO is a hard and painfully long journey, one that should never really end.
It's no secret the world is advancing and so must businesses; no matter what type of business you have or what industry you’re in.
Whether that's a holiday maker or a construction worker, people have websites for the sole purpose of increasing sales and growing their business.
Without SEO; in a modern world, this can prove almost impossible.
Over a number of years websites and businesses that have implemented SEO strategies to the point of nothing more than a daily routine have taken the lead with their products or services resulting in a growing business.
Fortunately, even though there are many businesses that implement such strategies, there are also a huge number who have not.
This provides a massive gap in the market for anyone that decides to take on any SEO to its true potential.
For example, not many accountants focus too much on marketing, especially digital marketing.
Meaning if you were to take advantage of such a service you could blow past your competitors and appear higher on the search engine rankings (SERPs) on a much larger scale.
That being said, it doesn't mean you can jump straight to the top.
But businesses all over the world are growing at a tremendous rate due to search engine marketing.
There is a running joke in our industry, that the best place to hide a dead body is on page 2 of Google! and it couldn't be more accurate.
If you think of yourself searching for a product or query online, how often is it that you travel past the first page?
That's why having one of those top spots is crucial in you generating new leads and growing your business.
On par with growing the scale of your business, generating more leads is also another top priority.
Lead growth and business growth go hand-in-hand.
Most business owners think of these as completely different, however one won't go without the other.
As we all know the world is growing with technological advances and cold calls are no longer a viable technique for everyone.
Don’t get me wrong, the process still works, but techniques like these are not nearly as effective as ways I'm going to tell you about below.
I am aware that most business owners have no understanding of what search engine optimisation is and those of you who do might be thinking what does it have to do with business growth.
The way digital marketing works is no different from how regular marketing does, yes it’s a lot more technical and boils down to a completely different process, but the aim is the same.
SEO and Social Media Management is simply the modern age of advertisement.
There are millions of websites out there and billions of people on social media; this is a goldmine for anyone wanting to scale their business digitally.
With so many people searching Google and using social media on a daily basis, you'd be crazy to miss out on this potential!
However, as I've already mentioned, this isn't as easy as clicking a button.
SEO requires of good online marketing strategy, technical adjustments and knowledge to make sure you marketing efforts actually work.
There are hundreds of ways you can utilise business growth with search engine optimisation and social media management, but there is a great deal to learn.
It is a huge industry, but surprisingly unknown for most business owners.
So below, I will show you a few things that can help in generating new clients or sales.
1. Get a Google business listing
Having a GMB (Google my business) listing is a great way for you to get listed online.
Google my business is simply a summary of your business information, compiling snippets such as directions, company address, telephone and opening hours.
This is a great way for people to have an overview of your business in a quick snapshot.
Having a GMB page puts you on the map quite literally, it shows your business on Google Maps and on search results to nearby searchers like so:
Optimised properly, this can work great with local SEO which you can find a guide on here. Local SEO Guide.
Having this listing ensures any of your local customers can find you online with ease from just a quick search containing a few keywords.
- "estate agents near me"
- "estate agents in your local area"
- "estate agents in your local city"
Google my business listing will also show all of your company reviews.
This is great for customers that are looking for a service online but haven't heard of your brand before.
I'm sure you’ve all looked for a product or service before and been put off by low review score or terrible testimonials.
In other cases, quite the opposite, purchase something based on glowing reviews from previous customers.
2. Improving your website speed
It’s no secret that visitors are off put by slow websites, which can often result in you missing out on a sale.
It is tried and tested that visitors only wait for up to a minute at the most before returning to the search results page to click on another site.
Unfortunately users are too impatient, and a slow website could cost you.
Optimising your website will ensure your visitors won't turn away and purchase somewhere else.
You can improve your website speed through a number of aspects including compression of videos and images, and removing unnecessary plugins.
You can find more details on how to speed up your websites loading times here.
2. Produce consistent, high quality content
Producing high quality content on a consistent basis is a great way for you to not only increase your SEO but also provide invaluable information to your visitors.
The majority of site users visit your website up to 4 times before making a purchase, this can be even more if you provide a service rather than a product.
These four visits are crucial to your business leads.
So make sure you keep that in mind when writing your next article.
Providing high quality content ensures you answer people's questions and queries even when they're not looking to make a purchase.
Many people including myself will come back to a brand and purchase an item or service after reading some high quality content on their site in the past.
Producing content consistently to a very high standard is important for generating leads, if a visitor enjoys your posts and takes away valuable information and knowledge, you will then become a trustworthy reputable company to that visitor.
If this visitor in the future has any more queries or questions of the same industry they will revisit your site based on the last evergreen piece of content they read.
And this process works in reverse too, if a visitor has read one of your clunky poorly optimized, low quality articles, that user is unlikely to return in the future.
Writing content for your site is a relatively easy process.
You can start writing by simply introducing a blog to your website.
Producing a blog is not only a great to provide information and knowledge, but is also a catalyst for meta tags, descriptions and titles to your site.
In its essence, having fresh content is the perfect way to include your businesses keywords and seo practices while also providing relevant new content for returning users.
How do I create high quality content?
To create a piece that deems "high quality", your article should be written in a way that is easy to understand and read.
Free of any mistakes, and provides an incredible amount of information compared to any other blog post on the same subject.
A lot of business owners tend to reject the idea of having a blog because they cannot see the value and how this would benefit their business.
As mentioned above not all visitors are looking to buy straight, away in fact they may not even be looking to buy all. But having that information and content that they need is a great way to promote brand recognition.
4. Making your website mobile-friendly
We now live in a world where more people use a mobile for search engine queries rather than a desktop or laptop.
Unfortunately this makes our life a little harder as our websites are usually built and optimised for a full-size computer screen.
Ensuring your website is mobile-friendly and responsive will inevitably decrease your bounce rate.
A lot of people are turned away from website that don't fit the screen properly, are poorly optimised and frankly some have elements don't even load.
Unhappy users isn’t the only problem, Google doesn't like websites that aren’t optimised for mobile devices either, and this can have a huge impact on your SEO score.
No-one wants to navigate through a clunky, unreadable mobile site and neither does Google.
Optimising this aspect of SEO and digital marketing is a big deal for user experience and your search engine rankings.
The last thing we want is to have someone turned away buy an ugly mobile site and lose their purchase.
5. Social media management
Again, this is another aspect of digital marketing that is overlooked.
A huge part of SEO and business growth is your social media audience and engagement.
If you have used social media yourself, you will know how huge these markets are, and the incredible potential it has.
It’s virtually impossible to find a website that ranks for a difficult and competitive keyword without having a large social media presence.
Social media is the best place for people to get to know you and your business, you can provide a personal front to your brand that shows people your care and are not just another suit.
Unfortunately growing your social media presence isn't as easy as it sounds.
This requires a lot of money and/or time.
I recommend creating social media ads on your chosen platform, however to perform this correctly it requires specific knowledge and testing, otherwise you're with simply throwing your money away with zero returns.
Trust me, I've been there...
In addition to giving your brand a story and a face, social media is a great way to provide people with valuable information from your blog and inevitably send them over to your website.
Having a social media presence is also a great way to show visitors you are a legitimate and trustworthy brand.
6. Keyword research
Keyword research is one of the most important aspects of search engine optimisation and is fundamental to the success of your digital marketing efforts.
But how does it work?
Keyword research is the process of collecting targeted keywords and phrases that you want to rank your site for.
Most people with their keyword research efforts choose a word or phrase with the highest search volume available, this is a huge mistake and is repeated too often.
As common sense should tell you, the more people who search for a keyword the more competitive the rankings will be.
This is where keyword research comes in handy.
We pick long tail keywords and specific phrases to have a relatively high value but also a low competition, this can require a tremendous amount of research and hard work to be done correctly, but as i said, it is the foundation of your SEO efforts.
Think of keyword research as simply as a brainstorm to find the backbone of your website's content, that is most likely to increase traffic.
There are many tools and software you can use to do such a process or you could even use Google itself with suggested phrases.
Having a high keyword competition isn't necessarily always a bad thing.
For example, if you own a cake store, the word cake itself will inevitably have a high competition.
However you can't avoid the word all together as that would be virtually impossible.
Your website needs a mixture of high and relatively low competition keywords to result in ranking leaps.
Having a strategically placed keyword strategy will help users find your website on a higher variety of search queries.
Picking the wrong group of keywords could be detrimental to your sites performance and search engine rankings.
However on the contrary, having a well implemented strategy could be perfect for driving new traffic and leads.
You can view a more in-depth article here for the important of keyword research.
Although we have discussed a few aspects of search engine optimization, this is only scratching the surface.
There is plenty more to learn, and always will be.
Nonetheless, reading these few key points should have given you an overall idea of how valuable such a process would be to your business.
Search engine optimisation is incredibly difficult to master but can continually reap the benefits for your business if done correctly.
This is not something you can afford to miss out on with the massive potential awaiting.
You can learn the basics of SEO through various how to guides including our SEO checklist for 2019 on our website.
But to maximise SEO to its full potential, you need an expert at hand.
If you need any help or advice please contact me on firstname.lastname@example.org or on 07469 937 900 :)