WHAT IS SEO?
SEO is the process of increasing a websites search engine visibility by increasing its position on the search engines results page (SERP). This meticulous process provides organic results such as rising visibility and high-quality leads.
SEARCH ENGINE OPTIMIZATION BROKEN DOWN
Search engine optimization has become a huge industry over recent years. It has picked up traction coinciding with the rise of a digital world.
Unfortunately for us SEO agencies, the game has changed and it isn't quite as simple a process as it once was.
With AI and in particular, Google, the world is getting smarter, and with increased machine learning search engines have become very difficult to master.
I know we make this sound like the start of a revolution, but that's not quite what we mean. Don't worry!
With ever-growing intelligence search engines have become more aware of what a user is looking for, how it should be displayed, and where it should be displayed.
Which of course, means more work for us.
So these days, SEO has a very different, more complex meaning.
In order to understand and master SEO, we must first know what it is.
As we mentioned above, it is a process in which is used to improve the visibility and search engine rankings of a particular website.
This is done through a plethora of different aspects and techniques.
Although, SEO doesn't necessarily have a starting point, or an end. The strategy and techniques that are used, are completely down to the expert at hand, although, we all generally follow the same steps.
A few of the early stages of search engine optimization include keyword research, on-page seo, and site audits, to fix any errors the site may already have.
Having errors such as poor optimization, low quality content, or 404's (page cannot be displayed) will all hurt your search engine rankings.
These are only a couple of errors you can find, but our point being, is that an error of any sort on your site can result in a penalty and low rankings.
Being penalized for something you don't understand the reasoning for is definitely unfair, granted, however, this is why you need a professional at hand.
Because as far as most website owners know, it's simply up and running?
Once an SEO expert has figured out the initial position of the site, only then will they begin to optimize for search engines, using tactics such as link building, content replenishment, and on-page SEO.
The processes required to get your site to rank can all be very confusing, and if you get them wrong, well, like we said, your site will be penalized.
So if you do plan on doing digital marketing yourself, make sure your doing it right!
The point of SEO isn't just to please AI and search engine bots, it's to please the most overlooked visitor of any website, the human.
As we said, there are millions of processes to undertake for SEO, but you can never go wrong with optimizing for the user.
After all, that's who your customers are.
Once a successful strategy has been commenced, your site should start to increase in domain authority and page rank.
The end game is always to rank your website for as many popular, RELEVANT keywords as possible to increase your organic traffic, thus increasing your sales. Along with an increased online presence in plenty of other places among the web (especially social media).
We should probably also mention, the process sadly isn't a magic button, it will take long, hard worked days and consistent adjustments to improve your rankings. For a new site, this can take anywhere from a minimum of 6 months.
In conclusion, an SEO expert will find new, relevant, organic visitors for your site increasing its popularity and online presence.
So if you're really seriously about your business, SEO can go along way, given the chance. Hire an expert, and let your site sky rocket above its competitors.